In South Africa Out-of-home, or outdoor advertising plays a significant role within the marketing and communications industry. In a recent wave many media owners have decided to convert billboard structures to digital. The Outdoor advertising industry has not limited the ...
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Communicating in the out of home (outdoor) advertising space can be time consuming, stressful, and expensive if not done properly. The amount of work it takes to research suppliers, negotiate fair prices, and execute campaigns on time can be costly. ...
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Choosing the right billboard for your campaign is crucial and with the different sizing options available it can get overwhelming. Below we have broken down the most commonly used options for billboards in South Africa. Billboard structures are strategically located ...
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The outdoor advertising industry is constantly advancing with the times. Combining the digital flare in the outdoor advertising world is a relatively new phenomenon to reach South Africa. The practical issue any billboard salesman is tasked with would be producing ...
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